When Self-Care Becomes Self-Sabotage: The Dark Side of Bubble Baths
- Stephanie Rudolph, MA, LMFT
- May 13
- 2 min read

The modern language of self-care encourages restoration, reflection, and reprioritization of personal well-being. These practices can offer meaningful support. They are often a necessary corrective to overstimulation and chronic stress. However, there are times when self-care shifts from being supportive to being avoidant. This shift is rarely intentional and often begins with something that appears healthy; a bath to decompress, a walk to clear the mind, or an evening unplugged from technology.
The most important question is not what someone does to care for themselves, but why they are doing it. When a bath replaces a difficult conversation, when a nap becomes a way to escape from emotional discomfort, or when a skincare ritual consistently masks rising anxiety, the behavior begins to serve a different function. It is no longer restorative. It becomes protective. The form may look like care, but the function leans toward avoidance.
In some cases, these patterns reflect behavioral substitution. The individual engages in a comforting routine in place of engaging directly with distress. While this can bring short-term relief, it may prevent the processing or resolution of more complex internal states. Some traditions refer to this kind of substitution as “displacement,” but that term carries a specific psychoanalytic meaning that involves transferring emotion from one object to another. What is happening in many self-care rituals is better understood as behavioral avoidance. The activity becomes a buffer that prevents emotional contact with something uncomfortable or unresolved.
Avoidance is not always harmful. In fact, short-term avoidance can be adaptive. It can give the nervous system space to recalibrate after a period of overwhelm. It becomes clinically significant when it turns into a habitual pattern that narrows emotional flexibility. Over time, the person may find that their ability to tolerate discomfort has diminished. The impulse to soothe becomes so automatic that it prevents the development of resilience. This is especially relevant in therapeutic work, where progress often involves increasing tolerance for emotional exposure rather than avoiding it.
Contemporary wellness culture tends to promote low-effort, low-stakes forms of self-care that prioritize comfort. These rituals are not inherently ineffective, but they rarely invite meaningful engagement. Lighting a candle or taking a break may reduce surface tension, but if they are never connected to deeper inquiry or relational repair, their impact remains limited. They regulate, but they do not always restore.
A more useful approach is to distinguish what soothes from what sustains. Soothing offers temporary relief. Sustaining practices help build capacity to stay present through difficulty. The goal is not to abandon comforting rituals, but to understand their purpose. When self-care replaces reflection, it becomes a polished form of escape. Lasting emotional well-being depends not on how skillfully one avoids discomfort, but on how willingly one remains in contact with what needs attention.
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